The Estes Valley Short-Term Rental Alliance (EVSTRA) has elected Jane Livingston to serve as its 2024 president.
Livingston is a founding member of EVSTRA. She holds a Ph.D. in therapeutic counseling, is a former vice president of business development for United Capital Business Lending and a former vice president of small business development for US Banks. Currently, Livingston is the owner of Ascende, a vacation rental real estate property management company.
EVSTRA was formed in 2022. Its mission is to safeguard and celebrate Estes Park’s legacy of vacation rentals.
According to Livingston, “Estes Park is the primary host for our beloved national treasure Rocky Mountain National Park. Short-term rentals have existed in the Estes Valley since the early 1900s and have been an integral part of people experiencing Rocky Mountain National Park and vital to the Estes Valley economy.”
EVSTRA is dedicated to achieving this through proactive education and the promotion of responsible vacation rental ownership and management.
Other members of the 2024 board of directors also include Bill Brown, Andy Graham, Becky Robbins, Austin Bierl, and Julie Reichle.
“Our goal is to demonstrate that tourism and residential harmony in Estes Park can be achieved through thoughtful policies and exemplary practices,” said Livingston. “It is important for EVSTRA to continue to work together with the Estes Valley community, our neighbors, and local government.”